They search for something specific like ' new kitchen' or 'fitted bedroom stoke on Trent'  which is referred to as a search term or search phrase. Major search engines set out to index web pages so they deliver quality page content to the person searching. If you sell black kitchens then wouldn't it make sense to have a web site or at least a web page that is exactly about this product.

That of course is only half the story. There is an old saying that your stationary is your ambassador. Your web site should be you ambassador these days, it can be a perfect catalogue and an amazing marketing platform if you get it right. Your web site should be easy to navigate, show all your products and service clearly and have good communication with a clear call to action.

So in conclusion, if someone is searching for what you sell, you need to make sure you can be found  preferably  on top of the search listing  ensuring get on your potential customer bookmark list or better still, have you site be compelling enough for them to call you as they are on your web site